This, I believe, is a first for Vancouver Island craft beer drinkers. We get to chose what style of beer VIB will brew for us. West Coast Common. VIB will donate 25 cents of each bomber sale to the Surfrider Foundation. This charity is dedicated to protecting and enhancing our beaches. West Coast Common. Click on over to the VIB website to vote for the West Coast Common, or the other 7 styles of beer available. Our West Coast Common, or perhaps one of the other lesser styles, will be ready on June 1st. Voting for the West Coast Common begins April 1st, 2014 and runs through until midnight April 25th, 2014. Don’t let anyone influence your selection, certainly not some west coast common person like myself. Press release to follow..
When two epic forces collide you get the perfect wave – ocean swell and land. When the balance is just right the result is a perfect breaking wave, with a slight off shore breeze and enough juice to bring a smile to any surfers face.
While we may not wield the powers of mother nature, there is a new colossal force about to take place here in Victoria, BC. Vancouver Island Brewery and Surfrider Vancouver Island are teaming up to brew a Surfrider Support Brew.
But first we need your help! What makes this collaboration unique is that the beer style to be brewed for the Surfrider beer is in the hands of you, the craft beer drinker. We need you to help us choose what beer to brew. Voting begins April 1st, 2014 and runs through until midnight April 25th, 2014. There are 8 different beer styles to choose from and the beer style with the most votes on April 25th will be the beer Vancouver Island Brewery brews.
The Surfrider beer will be brewed at the beginning of May and launched the first week of June, quenching consumers thirst for the hot summer months. Vancouver Island Brewery will be donating 25¢ from every 650 mL bottle sold to the Surfrider Vancouver Island foundation to help aid in beach cleanups and awareness.
“We live on an island, a very beautiful island and we feel a strong connection to the environment and our beaches. Being a local craft brewery we feel it is our duty to pitch in where we can and help outstanding groups such as Surfrider Vancouver Island and its many initiatives” Said Rob Ringma, General Manager at Vancouver Island Brewery.
“Surfrider Vancouver Island is very excited to be partnering with Vancouver Island Brewery on the support brew. This is a dynamic initiative that provides both meaningful financial support for our programs and campaigns and valuable outreach. A tasty beer is a great way to connect with the local community and get the word out about Surfrider Foundation.” Said Lucas Harris, Vice Chairperson at Surfrider Vancouver Island.